Small Introduction of Playfish Playfish is one of the world's largest and fastest growing social games companies, it creates games for people to play together using social networks and platforms such as Facebook, MySpace, Yahoo!, etc.How Playfish come across in the Learning Subsystem?
Environmental Interface Playfish's mission is to change the way people play games by creating more social and connected experiences. It does not like the traditional, standalone games play on consoles, your PC or on your mobile. More interactions are involved between you and yours lovely friends in Playfish games. You can share your experiences and fun with friends in both real and virtual world.
"I see social gaming as a new form of communication that is more interesting than e-mail and AIM [AOL Instant Messenger] in terms of connecting people together," says Playfish Chief Operating Officer Sebastien de Halleux. "It drives what we're doing and informs our decisions. We don't want to just stick our finger in the air. We want to create a new category."
Playfish scans the environment of the industry and discovers the new trend in the video games industry. So it launches a series of social games on the social networks. You know, Playfish gains large market place in the market, there are 50 million registered players enjoying Playfish games. Is it awesome?
Action/Reflection Subsystem Playfish always do research on their games, the Playfish team do hear the feedback from games players. They designed new and diversified games. Also, they keep developing the games features matching the players' needs. Not thinking of the bad sides of video games, Playfish launched its first game, "Who Has the Biggest Brain?", a kind of intelligent game.
[source: http://d2syub29v5lge2.cloudfront.net/web/playfishcom/press/games/biggest_brain/screens/15_large.jpg, last visited 30 Mar 2009]With "Pet Society", players can decorate virtual spaces for their pets and give gifts to friends in the "Pet" town.
[source: http://d2syub29v5lge2.cloudfront.net/web/petsocietycom/downloads/wallpaper1_1024.jpg, last visited 30 Mar 2009]
[source: http://d2syub29v5lge2.cloudfront.net/web/playfishcom/press/games/pet_society/screens/01_large.jpg, last visited 30 Mar 2009]
[source: http://www.petsociety.com/?page=neighborhood, last visited 30 Mar 2009]Meaning and Memory Subsystem Playfish aims to adding much more interactions into its games. Playfish creates different languages version for players as to balance the ideas fly forth and back between the Playfish team and the players.
As more and more players joining, now Playfish beats down its competitors and becomes the leader in the industry.
References:
http://www.playfish.com/
http://www.petsociety.com/
http://www.forbes.com/2008/08/26/facebook-favorite-apps-tech-personal-cx_mji_0826facebook.html
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Thanks for telling me this information. Before, I think that those minigames are developed by facebook and other users only.
ReplyDeletePlayfish is excellent in adapting the environment and the changes. This is the reason why it is sucessful when there appeared the "Facebook trend".
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I do not know much about playfish, or even face book (as I am not interested to communicate in that way). What are the reasons for the teens get addicited in the internet game? So, I think the NEW information plays an important role in helping those IT companies to explore new markets.
ReplyDeleteTo Edith:
ReplyDeleteThanks for your comment.
I got the same thought with you at the very beginning, I was just thinking Playfish is developed by some Facebook users only. In fact, Playfish is not only a "virtual" organization; it really gains profits from its social games now.
Playfish is really excellent as it breaks the idea of the traditional games and it gains support from those network-platforms like Facebook, Myspace!, etc. What Playfish doing is INNOVATION!
To Ivy:
Thanks for your comment.
It is not strange that you don't know much more Playfish as you are not interested in Facebook. :D One of the successful reasons of Playfish is that it chose the suitable platforms to promote its games. Teens easily know Playfish games through friend's talks as many teenagers are talking about what they do in the games. And Playfish games focus on CUSTOMIZATION, what plays an important role in one of the paradigm shifts. :) Teens are allowed to set their characters according to prefences, that's the autonomy we(teenagers) need! haha.
Surely the NEW information is important in the IT-related industry as the IT trends change quickly from days to days.